Vision

To develop and promote the New Forest as a high-quality destination whilst seeking to protect and enhance its special qualities and grow business by inspiring people world-wide to visit responsibly all year round. In doing so, GNF will work closely with all interests to promote the natural, cultural and commercial attributes of the New Forest for the benefit of GNF member businesses and in doing so; the wider New Forest economy

Overview

Go New Forest (GNF) is a “not for profit” Community Interest Company providing a destination-wide partnership to manage and develop tourism and the visitor economy throughout the New Forest National Park and district.

Established in April 2017 with the help and support of New Forest District Council, New Forest National Park Authority and the Forestry Commission, the Go New Forest staff and Board are drawn from the previous destination partnership of New Forest Tourism Association and New Forest District Council’s tourism service which it replaces.

GNF’s Business Plan is founded on the VERB model of destination management (see below) which puts “forest first” tourism at the heart of all its activities. GNF and its members will therefore continue to champion the common purpose of maintaining the special qualities of the destination and establishing mutuality between the needs and demands of Visitors, Environment, Residents and Businesses.

The CIC’s 220 Tourism and 400 Go New Forest Card Scheme businesses and its partner organisations form a comprehensive network of relationships. This network is ideally positioned to nurture and assist local businesses make the most of their own development, operation and promotion whilst collectively delivering the best possible quality and value of experience for all visitors. It is a unique relationship structure which if effectively supported will significantly aid prosperity and help to improve the quality of all local life.