Stephen Lorton (Chairman)

Commercial Director, Paultons Park Ltd

Steve has been Commercial Director of Paultons Park, one of the UK’s leading family attractions in the UK and home of Peppa Pig World for 14 years having previously spent 23 years working in the Automotive Aftermarket. During his career he gained experience in General Management, Supply Chain Management, Sales, Marketing and Manufacturing. Within New Forest Tourism Association Steve has served as Chairman for six years as well as holding
other roles on the Steering Group.

Steve spent his school years on the edge of the New Forest and now enjoys spending time in the Forest with his family and dog.

Anthony Climpson OBE

Chief Executive, Go New Forest

Anthony managed the transformation of Go New Forest out of New Forest District Council’s previous tourism service. He now leads the new not-for-profit Community Interest Company and is responsible for its community relationships, strategy and delivery. Anthony has enjoyed a long career in tourism, establishing Dorset’s first county tourism service before becoming NFDC Tourism Manager in 1987. The following year he created New Forest Tourism Association and is a Past President & Fellow of the Tourism Management Institute, Fellow of the Tourism Society and participant in many national/governmental tourism policy activities.

Founder of the VERB tourism model, Anthony achieved National Beacon Status from Government for sustainable tourism in the New Forest in 2004, was awarded OBE for services to tourism in 2005 and won Best Destination and Best Personal Contribution in 2007 World Responsible Tourism Awards. He is a passionate Swindon Town FC fan and drummer with local soulful jazz and reggae band the Blue Tides.

Alison Wilson

Balmer Lawn

Alison Wilson graduated with a first class honours degree in Business Studies. Her early career was in logistics with the National Freight Consortium. Working on some high profile contracts including Harris Queensway, Argos and ICL, she went to run the prestigious BMW contract.

In 1992 she met her husband Chris Wilson and they acquired their first business, the Rose and Crown Hotel in Tring. Alison ran the business as Proprietor/Manager for three years. In 1997 they acquired the Balmer Lawn Hotel, and made Brockenhurst their home with three children. They have restored the Balmer Lawn over the last 20 years and are now very proud of the Four Stars and two AA Rosettes they hold.

Bobbie Lawrence

Shorefield Holidays

Bobbie has lived in the New Forest all his life. He has worked in the marketing team at Shorefield Holidays, his family business, for the last five years. He spent the five years prior to this working his way up from barman to duty manager to Customer Experience Manager.

After completing his BA degree in Fine Art at Central St. Martin’s and Camberwell in London in 2002, he worked in post-production for various companies including ITV.

In 2007, Bobbie moved back to his roots to join the family business he loves. Wanting a deeper understanding of tourism and his business, Bobbie completed a second degree in Tourism Park Management from Bournemouth University in 2015. focussing on Destination Marketing.

In his spare time Bobbie is an expert snowboarder. He gained his first teaching qualification in 2014 in Whistler, Canada and heads to the mountains as often as he can. He has run five full marathons for charity and is currently training for London 2018, his sixth. He loves walking his dogs in the New Forest, eating in nice restaurants and going to art exhibitions all over the place.

Raoul Fraser

Lovat Parks

Raoul graduated with a first class honours in History from Edinburgh University. After 10 years in finance, he was a director of a number of UK renewable companies covering solar, wind and hydro technologies which he sold to various public companies. In 2018 he founded Lovat Parks, a campsite and holiday park company which owns 6 parks including Green Hill Farm in the New Forest.

In 2020 Green Hill Farm Holiday Village became the first company globally in this sector to become Bcorp certified (www.bcorporation.net) and Raoul firmly believes that business should be a force for good.

Raoul is married with 3 small children.

Andrew Parry Norton

The Commoners Larder

Andrew was born and raised in The New Forest, attending local schools (and pubs!) during the 70s, Andrew spent some time working on farms in Scotland, Dorset and France to broaden his knowledge and experience, but always returning ‘home’ to the New Forest.

Andrew is married to Sarah and between them they have four children, Tom, William, Becky and Kirsty, together they run a traditional family Commoning farm with a sprinkling of modern ideas. Andrew and Sarah produce Beef, Lamb, Pork, Chicken and eggs. They are passionate about creating a high quality product with great taste and flavour.

In 2019 they launched the Commoner’s Larder, supplying produce direct from the farm to the public, Restaurants and Pubs. This really took off, and this year added complete meals in a box delivering mainly to Campsites and Holiday Chalets.

Andrew is a member of the National Farmers Union, the Commoners Defence Association and a director of the New Forest Marque. He feels strongly that with his experience a more cohesive approach can be achieved between Commoners and tourism with a mutual benefit to both.