The New Forest continues to be featured in national and international media regularly, achieving worldwide brand awareness for the destination and increased opportunities for our NFTA members and advertisers.
Keeping such a well-known destination at the forefront of the media’s mind demands a clear strategy and an energetic, integrated and consistent approach – seizing timely opportunities, creating relationships to deliver powerful results. The Go New Forest team works closely with Polymedia to continually develop plans, create innovative hooks and manage a library of ready-to-go content to help the media ‘see The New Forest differently’.
Traditional journalists continue to be important and the ever-growing community of bloggers and social media influencers need to be nurtured – particularly in a changing world where online followers are growing and dedicated travel journalists (and media budgets) are decreasing.
Here’s just a handful of the coverage that the team has achieved recently:
Daily Mirror: http://www.mirror.co.uk/lifestyle/travel/british-breaks/head-hampshire-fun-family-break-9657517 (Paultons Park, Hoburne Naish, Forestry Commission)
The Times: https://www.thetimes.co.uk/article/a-good-walk-brockenhurst-and-new-forest-hampshire-ppjkzkxpx (The PIG, walking)
Vogue: http://www.vogue.com/article/new-forest-england-weekend-london-getaway-english-countryside-travel-guide (The PIG, Chewton Glen, Lime Wood, Montagu Arms, Monty’s Inn, Cyclexperience, New Forest Food & Drink Festival)